seo, inbound marketing, search results, thin content

Thin Content Hurts Your SEO, Decreases Search Results and Brings Less Traffic

Thin Content is Bad

In the language of Google, thin content is a SPAM technique whose purpose is to manipulate the search results.

The Google update that filters out sites and pages that contain thin content is Panda, an update of which is apparently being rolled out even while I type this post.

Because of both the Google Panda update, and being of good service to our readers, we all need to avoid the use of thin content.

But…..

What exactly is thin content?

I’ve asked various people in the business and received very different answers, as the thin content guidelines provided by Google are a little vague and open to interpretation.

Below is a video from Google where Matt Cutts describes what they are filtering out. That video is also available via the link in the prior paragraph.

 

I know someone who works in the industry and on behalf of their clients only write and publish posts of 500+ words in the belief that shorter posts are thin content. And this in spite of the fact that more frequent shorter posts attract your audience faster than fewer longer posts.

I know someone else who shares the same belief but only writes and publishes posts longer than 1,000 words. They just write and publish fewer of them.

Thin Content is…..

I’m going out on a limb here because I too am interpreting what G0ogle says.

Thin content is a post that doesn’t actually say anything.

For an extreme example of this idea think of the skilled politician who when asked a serious and complex question talks for 3 to 5 minutes without ever actually saying anything meaningful and definitely without answering the question.

We’ve all landed on and seen web pages like that.

Although the human mind likes the “5 best…..” style of headline, you do your audience a disservice when you follow that headline with a message that is so obvious everyone already knows it.

I’ve actually seen articles that state the secret to successful Inbound Marketing is good SEO.

That’s like saying a great security tool is locks, and better locks provide better security. Please don’t repeat the obvious.

If that is the caliber and level of your content, it is thin.

On the other hand….

If you feel you’ve actually got something meaningful to say, say it!

Whether you say it in 200 words or 2,000 words, if it’s meaningful, it’s not thin.

Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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