What are the benefits of marketing automation to small businesses?

The top 3 marketing automation benefits you should know

Marketing automation is getting cheaper and easier, but still fewer than 10% of businesses have implemented this powerful tool.

If you are one of these businesses owners, you are missing some of the crucial benefits of marketing automaton.

This post brings out some of the benefits that you are missing from marketing automation.

Campaign-Based Marketing

Marketing automation has the ability to organize the efforts of all your marketing activities (social media, content, email etc.) under one roof. Generally, marketing automation is a collection of many activities that are connected to one another.  

Planning never ends

Another beauty of marketing automation is that there are improvements over and over again. When there is an upgrade, you plan on how to customize it relative to your activities. This is beneficial to your business as this allows and encourages you to plan and re-plan how to get the most out of your marketing automation.

Follow your customer’s pace

Making a sale to your customers is good but to establish a long relationship with them, you must go with their pace. Marketing automation helps you know how your customers travel through their buying process.

In conclusion, if you have invested in marketing automation, as much as possible embrace your strategy. Don’t “just” install, setup, and expect it to run fully on auto pilot.

Always plan and monitor your campaigns and from time to time periodically revisit your objectives and execution.

Learn more here..

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Tactics for Strong Content Marketing Traction and Audience Growth Effective Content Marketing You will receive conflicting advise on how to best do Content Marketing. Too many experts, too little empirical evidence....
Content is King with Lead Generation via Local SEO Marketing Twenty first century marketing looks and feels a lot like journalism. You determine what you want to say, how you want to say it, and who you want to...
Internet Marketing Strategy | Your Website Visitors Live Where? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring...
3 Ways to generate more leads with better calls-to-action Small businesses mostly overlook one major factor of Landing Pages – THE CALL TO ACTION. Many small businesses omit or mess up their call to action...
How to create a well structured About page for your website Structuring a winning About page for your business website is simultaneously easy AND hard. This is because while anyone can slap up an About page ...

Leave A Response

* Denotes Required Field