How to improve your sales productivity

The need of improvement in your sales process and how to

Is your sales and marketing alignment generating and closing more leads? Marketing automation tools are excellent for small businesses owners but they forget that sales people skills is a major factor toward success.

You may have a marketing automation tool but still experience lead nurturing problems.

The solution to the problem is to get more skillful with your marketing automation software and your sales copy. Nothing comes on a silver platter when it comes to generating more leads and converting them into paying customers.

Marketing automation tools like Hubspot, Marketo, Mautic, etc are great tools to nurture leads.

Hubspot confuses people a bit because they provide both Inbound Marketing tools and Marketing Automation tools and while those are different functions, with HubSpots tools the user interface looks simialr.

In today’s online marketing, your sales copy and your sales people need to be more efficient and skillful.

But how do you make your sales people efficient? Here are some tips.

 

Train your sales people regularly

There are lot of choices when it comes to sales training, but the one we’ve enjoyed most is Eric Lofholm International. Eric is a guy who lives near Sacramento, CA who provides excellent material, and weekly group coaching via conference calls.

Acquire a modern CRM system

Do you have a modern CRM system? You need to track leads, opportunities, and contacts and assign tasks so prospects don’t fall through the cracks and not get attention.

This is one of the best tool for managing your sales pipeline.

There are a lot of really bad small business CRM systems out there, and we’ve used several over the years. Our favorite is HubSpot who has a free CRM system that is really easy to use. They also have a smart phone app, but the smart phone app is not nearly as full featured as the browser version.

Best of all, the starting price for the HubSpot CRM is FREE! And the free version is really good.

Language Patterns

NLP (Neuro Linguistic Programming) has a concept in it called The Meta Model which are various language patterns that have to do with vague language. Learning these is enormously useful and it helps you recognize and address these uses of vague language.

 

The training need not be formal. People can pursue such training on their own, but one way or another such training makes a huge difference.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Post

Can I use two keywords in one same title tag or would that be over opt... Absolutely! If using two keywords (or keyword phrases) in one title is natural, by all means do it. Keyword over optimization is not a function ...
Improve Online Conversions with Strong Landing Page Design Principals Website Conversions: Follow Basic Principals A high performing business website not only attracts large numbers of visitors via organic search, it al...
When Content Publishing Frequency Compromises Post Quality Content Marketing Publishing Frequency vs Post Quanity If anyone ever tells you it is not possible to publish quality articles and stories every day,...
What Inbound Marketing Is and Isn’t | What Generates Leads In a prior post I explained the defining characteristics of both outbound and inbound marketing. Because there is so much confusion, I thought it wor...
Inbound Marketing Leads Cost Less Than Leads from Outbound Inbound Marketing leads are so much cheaper than leads from outbound sources that the former Chief Marketing Officer at McDonald's (M. Lawrence Light)...

Leave A Response

* Denotes Required Field

CommentLuv badge