Lead tracking software helps you know what your visitors and leads are doing on your website. I don’t need to tell you why it’s important why you know what your visitors and leads are doing within your website
Lead tracking is one of the best sources of insights on customer experience, relative to the use of your website.
Lead tracking and customers experience can be thought of as two different sides of the same coin.
For you to provide the best customer experience, you must discover how people are interacting with your business. A good experience on your website increases the chances leads buy from you. If you sell software, good experiences when using the software increases your customer retention and referral rates.
Benefits of lead tracking marketing automation
The following are some great benefits of using a lead tracking software.
Check the most viewed pages
This helps you optimize your conversions thus increase your sales. By checking on your most viewed pages, you are able to know the content your visitors and leads are most interested in reading.
You are able to know which sources give the most traffic
Lead tracking automation helps you know where your visitors are coming from. The tool also shows where your visitors are in your website.
This information can help you discover which links, websites and social channels are bringing you more qualified traffic.
Lead tracking software helps you discover the most clicked CTAs
A click on a call-to-action is the beginning of the conversion process. By understanding how your CTA buttons perform, you are able to make necessary changes to increase your conversion rate.
Lead tracking automation software helps increase productivity and reduce marketing costs.