The power of personalizing the Customer Experience

The importance of personalizing your customers experience

Yes, you address your leads by their first name on your newsletters but is NOT necessarily effective personalization.

Online customers these days lose interest when website content has nothing to do with their needs.

The way you make sure your website provides a personalized experience to your visitors is to define personas, and write content for your various personas at various stages of their decision making process.

Your small business may more than one persona and you need to identify these personas and concentrate not only on the content that you provide to them differently but also the call to action. Remember that very few of us buy right away. The vast majority of us need to think, do some research, and we move to the purchase one step at a time. Your Calls to Action should move your visitor onto the next step.

Many small businesses use email marketing to nurture their leads and I hope you too. Email is by far the easiest and cheapest way to do so. If you are, personalize your messages as you guide your visitors through every step of their buying journey.

Get this from this point.

Imagine a situation where every advertisement or email sent to you was personalized just for you. Although this is a lofty goal for small businesses with limited means, it gives you an idea of the ideal. While I don’t expect small businesses to be that sophisticated, taking steps in that direction through marketing automation is no longer expensive.

The importance of personalization isn’t new. It’s been around since messages to prospects were direct mail pieces where people put stamps on envelopes. Today it’s so much easier and cheaper.

As a small business you need to implement some level of personalization of your customer’s experience to more effectively nurture your leads from step to step throughout their prospect/customer life cycle.

Learn more here…

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