Retaining customers is like being in a long term relationship.
If you fail to give your customers appropriate support, they may leave for someone else.
Why do you need to prevent customers from leaving?
It should go without saying. When you lose customers, you lose revenue.
Also bear in mind that it costs 5 times more to acquire new customers than it does to keep the existing ones. Therefore you need to try your best to retain your existing customers.
This article helps you keep your customer relationships in good shape.
Understand your customers
Learn about their needs and expectations. This helps you provide a better customer experience and keep them satisfied.
By understanding your customers and their expectations, it becomes easier to:
Simplify the onboarding
Take time and make an effort to turn onboarding into something simple and delightful for your customers. In a perfect world you’ll make it easy to start with you, and hard for people to leave.
Not every customer has the same needs. Segmented content is content that appeals to subsets of your clients. Creating segmented content makes your content feel more personalized.
Offer personalized services and products
Most businesses create special offers when they have a need for more customers, or more new customers. With tools available to us today, it is more possible than ever to understand what customers are doing and to offer them deals that are more tuned to THEIR needs, rather than yours.
Build a meaningful relationship with your customer
For you to build a trustworthy relationship with your customer, pay attention to your customer’s actions and interactions. When they complain, answer. When they praise, thank them. When they ask questions, answer them, even when the answer is “that is a good question, please give us a few weeks to get back to you”.
In short, stay in touch.