How to build a strong relationship with your customers

The changing nature of customers behavior: How to better prepare

The Internet has had a huge impact on the way customers make their purchasing decisions.

People now do fairly extensive research on products and services before even contacting a company. This is shifting the “negotiating power” (if that’s the right phrase) to the consumers and away from businesses.

The key to success in this new way of shopping is content.

  • Regular publishing of fresh content gets the attention of the search engines and brings you visitors.
  • Content on your website helps prospects (and customers) learn more about what can do for them, before they have any need to make contact.

People seem to like this setup to the point that having quality content on your website is something prospects take into account when selecting the businesses they buy from.

These change in customer’s behavior is influencing the way small business do their marketing. Inbound marketing.

The change in technology therefore means that small businesses must think a lot when it comes to creating content and doing their content marketing strategy day to day.

Can you predict what content your prospects want and need?

You can, and while you will have some success, you’re likely to have an interesting failure or two.

I’m not sure how many times I’ve seen some article that was published as a filler (a filler being an article whose purpose is to fill your publishing schedule), that was considered to be a rather boring ho-hum type topic become wildly popular.

A remodeling company who gets traction with an article about the various sheens of paint.

A solar power company who gets traction with an article about a solar powered boat.

A doctors office who gets traction with an article about phytic acid in whole unprocessed grains.

This website and an article about setting up the Mautic marketing automation system.

The moral of this story is…..

Just publish. Publish what you think is interesting and useful. Publish what you think is fun and quirky. Publish what you think is oddly off topic, but not too far.

And keep publishing.

You’ll be amazed at what happens.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Post

Generating Sales Leads via SEO Marketing is Easy and Hard Although knowing how to generate sales leads through web marketing is easy, actually doing it is hard. The system you follow focuses on content and p...
How to build trust with your business customers You've heard people do business with other people whom they know, like, and trust. So.... how do you create a sense of trust, and more importantly ...
Tips for developing working marketing strategy for your small business When developing a small business, establishing the right marketing strategy is key to achieving your objectives and set goals. Here are a few tips ...
What does it take to do Inbound Marketing on the cheap? https://www.youtube.com/watch?v=DB2Pb68w_ro Below is the transcript of the above video for those of you who prefer to read (and for the search engi...
The importance of understanding where your leads are in the funnel The idea behind the lead funnel is fundamental to understanding how your website visitors become leads and move from being people who are totally unaw...

Leave A Response

* Denotes Required Field

CommentLuv badge