business blogging, inbound marketing, content marketing

The Business Case for Blogging to Grow Organic Traffic and Generate Leads

The Benefit to Your Business of Blogging

Simply put, when you blog more often, you get found via Google more often.

Having said that, the business case for blogging is more than just being found more often.

This post describes some of these very real (and perhaps a little intangible) benefits of business blogging.

Over Time, You Become Better Known

There are several reasons for this:

  1. As you update your site more often, Google will rank it higher and more people will arrive via organic search.
  2. You will share your best stuff with your social media connections, some of which will be linked to, commented upon, and shared.
  3. Your blog posts will start to attract links from other websites that increase your ranking even more.

Your Blog Filters in Good Customers

Because your blog posts are from you, people will get a sense of who you (or your business) is. Some will be drawn to you because your website “talks to them”. Others will think you’re not their kind of supplier and wander off.

The benefit to you is you’ll attract the prospects who appreciate what you say and how you say it, and you’ll deflect the ones who don’t.

For most of us these are the same people who make the best, and worst, prospects for us.

Your Blog Provides Education to Your Prospects

When you do your business blog right, it doesn’t talk about you.

It talks about your readers. It provides answers to their problems and their issues.

By becoming a source of educational or reference material, you inform people of the ways you can (and by inference can not) help them.

The ones who see how you can help them, AND need the help, tend to contact you.

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