How to optimize your landing pages for lead generation

The best lead generation tool for businesses. Landing pages

Your small business website is the centre of your online marketing strategy.

Your blog posts increase your ranking for organic traffic (over time) and bring you visitors.

Your landing pages convert visitors into leads. This is where you give the visitor something of value, in exchange for their contact information.

While landing pages are created and maintained the same way as any page on your website, they vary significantly in their purpose, and therefore in their format.

Your website is the place where you provide information about your products or services (and most specifically how your products and services help people solve their problems.

Of course your website is a tool for capturing leads but the main purpose of your business website is sell your profile.  On the other hand, your landing pages has only one purpose. LEAD GENERATION.

Landing page- lead generation tool

Lead generation for your small business is the main focus today.

You may have an incredibly useful product or service, but if you are not generating leads to sell your product, you won’t sell many.

Your Landing pages capture visitor’s information- name, phone number, and email depending on the product or service you are promoting.

How do you measure the effectiveness of your small business marketing campaign?

  1. Visitors to your website via organic search.
  2. Visitors to your landing pages.
  3. % of landing page visitors who become leads.
  4. % of leads who become customers.

This measurement is easier than you may think and except for the last list item can easily be measured using Google Analytics.

Learn more here…

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