What techniques do you use to motivate your customers buyers?

Techniques on how to uncover your customers motivation

Understanding what triggers motivation is a critical part of marketing. Motivation is the thing that propels people to take action.

Understanding what motivates your customers helps you better serve their needs by crafting marketing campaigns and delivering products that they want to buy.

The role of motivation to marketing

The ability to understand your customers is essential for successful marketing.

You need to know what your customers want and how they want it. This may be the difference between making sales or not.

Talk to your customers to get informed on what struggles they face then create tailored messages which address their needs.

Customer motivation in marketing plays the role of predicting and meeting customer (and future customer) needs.

So, how do you uncover your customer’s motivations?

To find out what motivates your customers, use the tools you already have.

  • Data
  • Look at the demographic data of your customers. This helps you understand their age, location, income, and interests. This is a great starting point as it gives clues about who your customers are.
  • Eye-tracking
  • Understand what catches your customers eyes on your website. See if customers are motivated by banners or storytelling content pieces.
  • While eye tracking was once (and very recently) expensive, there is a new company out of Silicon Valley bringing eye tracking to smaller businesses. They’re gazepoint.
  • Talk with your customers and conduct polls
  • Hear straight from them what motivates them.

Motivation is a tactical way to bring out your marketing values and benefits of your product.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Using Google Analytics Data to Guide Conversion Optimization and Lead ... Using Google Analytics for Conversion Optimization Even though Google Analytics is a free tool, when you setup Conversion Goals in advance, you can g...
The Importance of video marketing for Small Businesses Online marketing strategies have always been very significant for small businesses.However, with the increased connection of the internet, small b...
How to support your content marketing with little widgets on blog Are you leaving out anything of your content marketing that could be getting you more results?Are you aware that some widgets directly support you...
For Business Blogging Frequent Shorter Posts Perform Best at Attractin... Why do More Frequent Short Posts Work Better? Only Google knows for sure, but the fact that more frequent short posts attracts your desired audience ...
ABCs of Inbound Marketing: Focused Effort Generates Results Success requires focusThis article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the l...

Leave A Response

* Denotes Required Field