What is online marketing for small businesses?

Tactics for a successful small business online marketing

Need more visibility for your small business? Need quality leads? Need to effectively prospect online? Want people to find you?

Then you need to learn how to EFFECTIVELY marketing your business online. There is A LOT of mis-information floating around out there. Most “SEO experts” aren’t.

Below is a list of things that DO matter.

Content marketing

Content marketing is the engine powers every other aspect of your online marketing. Your blog where you present your content on your website under your URL.

75% of us rely on content to research product before they purchase. Your small business content influences your inbound activities to attract and pull prospects into your sales funnel.

Content marketing strategy for small businesses include anything from your blog posts, eBooks, white papers, videos, emails, and so much more.

It’s also not as hard as it sounds and is well within the means of every small business.

Social media marketing

Social media marketing has a supporting role. They help promote and increase visibility to your content on your website.

Social media networks influence your prospects selection and buying decisions.

To be successful with social media marketing (and with content marketing in general), consider the three pillars.

  • Be focused on your customers’ needs. – listen, join groups.
  • Inform your customers – educate your audience on things related to your product.
  • Be trust worthy.

With social media marketing, build a rapport with your audience for them to look to you a problem solver.

Lead nurturing

Lead nurturing is the process of turning your prospects into customers by effectively staying in touch. Providing relevant content where people are in their purchasing process, helps them complete the purchase.

Measuring and optimization

You need to understand what’s working with your online marketing and what’s not working. Measure the effectiveness of your efforts, and focus your attention on the areas that are not working.

Google Analytics, Google Search Console, and various social media tools that provide analytics help you figure out what’s working and what needs tweaking.

Conclusion

You may have been told this stuff is daunting. It’s not. Anyone can learn to do this and you should.

Small business online marketing facilitates the flow of lead generation to your small business, the nurturing of your leads and the establishing of your small business as a choice in their consideration.

Lean more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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