inbound marketing, seo, lead generation

Successful Lead Generation through Content Marketing in One Easy Step

Yes, the title is intentionally misleading. Content Marketing can not be done in one easy step.

Having said that, the very first and some say the most important step, is conceptually easy.

That step is committing to the effort.

Everyone Wants the Shortcut to be Shorter

Inbound marketing is simultaneously easier and harder than most people think.

It’s easier in as much as the basic set of activities is not hard to do.

It’s harder in as much as someone has to devote themselves to the tasks, spend an hour or two a day, and stay with it for months and months. What makes the hard part a bit harder is no one can be absolutely certain how many months. It’s one of those things that you stay with until it fully kicks in.

What it Really Takes

In a word, publishing.

Publishing useful information to your website. Information that allows your prospects to learn things, to do things, and to find things.

Good Inbound Marketing content is not conceptually different from other content, but the focus needs to be on utility, rather than entertainment.

If you’re selling mortgages, a mortgage calculator app on your website would be very useful.

If you’re selling dog training services, some basic dog training instructional videos would be useful, as well as maybe a Q&A forum on your website (of course you have to tactfully find a way to say “the answer is to buy XYZ”).

If you’re selling exotic teas, instructions on how to prepare them (potentially including how to videos) would be useful.

You get the idea.

The Value of Joining a Community

Yet, publishing quality information is not enough. One of the strange dynamics of SEO is being found helps you be found more.

While “just” publishing will get you found in time, who has extra time to wait? Let’s kickstart the experience for each other by literally doing things which tells the search engines we have “found” each other.

Specifically, what things?

  1. Link to each others posts.
  2. Comment upon each other’s blog posts.
  3. Share each others blog posts via social media, especially Google+.

This doesn’t allow you to publish only a little or to publish crap, but it does get you found faster.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Does the HubSpot Inbound Marketing Certification Demonstrate Anything? What Does a HubSpot Inbound Marketing Certification Mean? The Hubspot Inbound Marketing certification means you have a basic grasp of the main concep...
Essential Tools for Monitoring Your Local SEO Marketing A prior post provides a brief overview of why a specific set of free tools are all you need for monitoring the progress of your local SEO marketing ef...
Are you focusing on increasing your blog traffic? Here is how Have you ever sat down with your marketing people and think about how you will increase your blog traffic in the coming days? Increasing your blog ...
AtContent: Useful WordPress plugin to help you increase web traffic You know back links are important to your search ranking and to increasing the traffic to your website. How do you obtain back links? You do thi...
Local SEO Marketing Experts Disagree about Lead Generation A prior post started to give an overview of why experts sell you on the fact that they can generate leads for your business through local SEO marketin...

Leave A Response

* Denotes Required Field