inbound marketing, seo, organic search

Study: Organic Search Traffic Swamps Social Media Web Visitors

Organic Search Brings in the Most Web Visitors

It’s now official. The debate is officially over.

A leading search engine marketing publication released a study titled:

Study: Organic Search Drives 51% Of Traffic, Social Only 5%

Although I know this is wishful thinking, I’m hoping that this debate is now put to rest once and for all.

While this study clarifies that organic search traffic is where the bulk of your website visitors should come from, simply because of how the Internet works, I wish to add that visitors from Organic Search are higher quality visitors as well. When you stop to think a minute, that makes sense.

You didn’t send them anything that says “come see something on my site”, but rather they found you as a result of a search they performed. Simply by virtue of that you KNOW beyond a shadow of a doubt they have an interest in what your website talks about, because if they did not they would never have found your website in the first place.

When your website is brand new and you have very few visitors at all, what can you do to increase your traffic? To attract more relevant visitors?

Think and act like a journalist.

Decide what you’re going to write about, setup a publishing schedule, and meet it.

In addition, learn how to format your posts for SEO (there are a few things the search engines bots are programmed to consider to be “proper” or “good” SEO.

Where do you learn that, why on this website.

Want to learn more?

Yes, I want more leads


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