How to get started with online marketing strategy

Specialized online marketing terms that you need to know

Online marketing can be very overwhelming for many small businesses.

Online marketing strategy for small businesses is full of specialized terms that may be very new to people.

In online marketing for small businesses, there are some digital terms that you need to get familiar with to help you navigate without any problem and get more value out of your strategy.

This article will therefore look at some online marketing terms that every marketer should know.

A/B Testing:

Is a method used to compare different versions of website landing pages.

It used to determine which one performs better.

Above the Fold:

It describes the area of a web page that’s visible before the website visitor scrolls down the page.

The size of the area will vary depending on the visitor’s screen size and resolution.

Analytics:

This is the data and statistics on how people interact with your website.

It can also be used to reveal information of the how many visitors browse your website and the time they spend on your website.

Data analytics is used to target audience and understanding customer’s behaviors .

Bounce Rate:

Can be defined as a visit that a visitor looked at a single page and left without interacting with it.

Call to Action (CTA):

CTA is a button that invites your audience to take a specific action.

Conversion:

Conversion is when an audience takes an action such as signing up or making a purchase on your website.

Landing Page: 

This is a page that visitors lands on after they click on a display.

Lead:

A lead is someone who has given you their contact information.

Learn more here…

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