When a website visitor becomes a potential customer, their journey started with marketing.
But between marketing (awareness and interest) and becoming a customer, there is a big gap.
Not every small business knows how to deal with this gap….
Lead nurturing is defined as the process of making your relationship with your leads stronger before they become your customer. This process is properly done by bringing together your sales and marketing people and is generally accomplished by using marketing automation software.
Lead nurturing programs done well leads to closing more deals and the following are some few tips on how to nurture your leads.
Maintain your lead list clean
Never and never purchase an email list because it will kill your email marketing strategy.
Therefore, collect and come up with your own list with your own efforts.
Use targeted and a gated content strategy to help you accomplish this. Make sure your list is always clean in the sense that you delete those who look spammy.
Focus on your customers personas
Use a marketing automation tool to organize your leads into appropriate categories. Send the right content to each segment (the right people).
Know where your leads are in their purchasing journey. Lead scoring is the best strategy to know where your leads are in their buying journey (also known as your sales funnel).
In conclusion, you need to have your own email list, which you grow from various means, and you align your sales and marketing people to carry out your lead nurturing program effectively.
Remember that acquiring a lead is one thing and nurturing a lead into a customer is another.
Learn more here…