small business online marketing landing page

Small Business Online Marketing: What is a Landing Page?

Landing Pages

Landing pages are pages on websites where the website visitor is being strongly encouraged to take some specific action and leave behind some specific information.

Landing pages are sometimes called Lead Capture pages.

Examples of such actions are:

  • Sign up for an email newsletter.
  • Download an eBook (in exchange for an email address).
  • Register for a webinar.
  • Buy something.

The common characteristics of a landing page are:

  • They provide some enticement (useful tips, an eBook, etc).
  • They’re fairly clean and uncluttered.
  • In a perfect world they allow only two actions: 1) Completion of the desired results, or 2) Leave the page.

In reality that last one is rarely done purely, but landing pages still tend to be uncluttered.

In the case of the landing page shown in the image, it has a 90 second video that makes one main point, and invites people to sign up for our newsletter, which is the lead capture.

A link to that landing page is below.

Being Found Requires Having Been Found

Landing pages are a style of webpages unto themselves.

You create them in various ways:

  • Some themes have the ability to create landing pages.
  • There are landing page services you can subscribe to:
    • Starts at $15 per month
    • Prices not listed on website (often not a good sign)
    • Prices start at $200 per month but include more than just landing pages
    • Prices start at $25 per month
    • They sell individual landing page templates for $6 to $15 dollars each.
  • There is also a free WordPress plugin specifically designed for creating landing pages. It is called “WordPress Landing Pages“.

To Learn More

Contact us. We help small business marketing themselves online by teaching them what it takes to really get it done.

Contact Us

Related Posts

Tips for Publishing a High Quantity of High Quality Posts for Your Inb... This is the 2nd article in a two part series: Part 1: How Do You Maintain Sufficient Quantity of High Quality Blog Posts? Tips for Finding Fresh C...
How to create content that matters to your customers A substantial volume of content is needed in today’s online marketing for small businesses. This means that what content you create, and how you creat...
4 Questions to Ask Before Starting Your Inbound Marketing Campaign The Four Important Questions for Your Business The four questions are not Inbound Marketing questions per se, or even marketing questions, but rather...
Small business marketing strategy: How to earn authoritative links A Link building strategy for small business does not really require a huge budget but does require the production of useful high quality content you p...
Obtaining the #1 Search Engine Spot on Google with a Single Piece of C... What a niche! An article published in the New Zealand Herald titled "The effectiveness of content marketing" provides an example of someone named Lor...

Leave A Response

* Denotes Required Field