small business online marketing, inbound marketing, lead generation

Small Business Online Marketing: Opinions for Success with SEO Differ, Only Google’s Matters

What it Takes for Online Marketing Success

Opinions about successful SEO are a dime a dozen. 20 different SEO consultants may give you 20 different answers about what you need to do to be found online.

Bear in mind, I’m talking about SEO, not paid ads of any kind what so ever.

Opinions

  • Posts should be short, focused, and to the point.
  • Posts should be long, with charts and tables, and lots of references.
  • You need H1, H2, H3 headers.
  • You need well formed titles (this one is true, by the way).

But when push comes to shove, the only opinion that really matters is one handed to us from Google.

After all, they do set the rules for being found online.

So What Does Google Say?

The criteria for rating a piece of content has high quality is it’s usefulness.

Did you know Google has a defined rating scale?

It is defined in a Google document titled Search Quality Rating Guidelines, Version 1.0. It’s in section 1.2 on page 7.

=== Start

Vital

A special rating category. See Section 4.1 of the Rating Guidelines.

[Note from author: Section 4.1 says “Most queries do not have Vital webpages”].

Useful

A page that is very helpful for most users.

Relevant

A page that is helpful for many or some users.

Slightly Relevant

A page that is not very helpful for most users, but is somewhat related to the query. Some or few users would find this page helpful.

Off-Topic or Useless

A page that is helpful for very few or no users.

=== End

As you can see, the common thread is helpfulness, or usefulness. The more useful a page is, the higher it ranks.

A More Detailed Definition of “Useful”

Is in section 4.2 on page 13.

=== Start

A rating of Useful is assigned to pages that are very helpful for most users. Useful pages should be high quality and a good “fit” for the query. In addition, they often have some or all of the following characteristics: highly satisfying, authoritative, entertaining, and/or recent (such as breaking news on a topic).

Useful pages are usually well organized and pages you trust. They are from information sources that seem reliable. Useful pages are not “spammy”.

Please note that more than one page can be rated Useful for a query.

=== End

Now You Have Something to Work With

Something to shoot for.

In order for your webpages to rank high, follow the guidelines above. In order for your website to rank high, publish a lot of pages that follow the guidelines above.

It’s that simple.

The problem is, that’s not simple.

That requires time and effort. That’s work.

So the next question is…… How badly do you want a high ranking? Badly enough to become a publisher?

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

 

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