Small business marketing is a long game, which simple mistakes can mess up. This article will focus on content marketing mistakes.
It’s not easy for marketers to hit a home run every time they step up to bat, but experience is the best teacher.
The year is still young and it is a good time to re-evaluate what you’re doing right and what needs improvements.
With small business marketing, doing the groundwork well is critical to success.
Before you start any marketing activities, know why you are doing it, and also know how to do it well.
This article talk about some of the biggest mistakes you as a marketer do and what you need to avoid.
Focus on your buyer, not on yourself
Especially in content marketing, if you are not publishing buyer insights, start thinking like the end user and not like the business owner or manager.
Avoid talking too much about yourself. Content marketing is about educating and teaching.
It’s not just communication, it’s useful to your desired audience.
Don’t be inappropriate
Every content has its own place within your sales cycle. Focus on what your customers need help with and spread your ideas. Be sure to write content to answer every questions your prospects and customers have ever brought to you.
Don’t overlook calls to action
Every piece of content should have a call to action. Your call to action should only provide access to the next step in the buyers journey.
Good content marketing is an ongoing commitment.
To deliver a consistent long-term engagement, focus on avoiding the “thou shall not” stuff discussed above. Your visitor/prospect/customer engagement depends upon it.
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