Reason for automating your small business. What should be automated and not

Small business marketing. What should you automate on your website?

Automation for small business basically mean that small business can convert traffic to leads and nurture these leads without needing a person to attend to every individual leads.

This eliminates repetitive tasks that computers  are good at.

Small business automation needs vary from business to business. The reason for automating your small business depends highly upon the kind of person your ideal customers is in terms of

 1) Who are they?

2) Where do they spend most of their time?

3) How do they interact with modern  media (websites, social media, etc)?

4) What are their problems and needs?

It has been proven that automation for small businesses is incredibly effective, however if it’s done improperly it results in wasting time and resources. So you need to be very careful on this.

Your customers like to feel special to you. Unfortunately, using pre-recorded replies as an automation strategy (email marketing) for your small business can provide the opposite impression. Everyone knows a form letter when they see it.

For example instead of showing your customers how special they are, it may imply that the visitor is less important only to be replied with an automated mail.

Automation make works easier. Instead of just posting a social message to one social network at a time, you can cross share within seconds. Automation can be a great time saver.

The major benefit of small business automation is that it saves you the effort of doing the same thing over and over again. BUT REMEMBER TO BE CAREFUL WITH AUTOMATION. Done poorly it looks like automation.

Automation is only a tool and doesn’t warrant any level of success in and of itself, because if automation is set-up without a clear function, and not done in a story telling fashion, you may wind up turning off the very people you’re trying to fire up.

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