Many many short posts will grow your website traffic through organic search faster than fewer longer posts.

Short and Focused Content is Your Key to Inbound Marketing Success

We live in an age of diminishing attention spans. The speed with which we comprehend a web page is a huge factor in the user experience.

Why do you search online?

According to Google (and I think they’re spot on) is to find things, learn things, or do things. They refer to this as the User Intent.

When we’re scanning a search engine result page (SERP) then decide to click through to a web page, the first thing most of us do is try to determine if the answer we’re looking for is likely to be there.

We do this in seconds.

If we decide it is, we read (or watch). If we decide it’s probably not, we click the back button and try again.

Part of this decision involves how long it takes to comprehend the content of the web page.

If the web page is “too long” (you’ve had this experience so you know how long is too long), you either give up on it, or file it away for later, then (if you’re like most of us) we forget we did.

Short pages that answer one question or make one main point are easier to comprehend quicker.

Lots of such short pages on your website improves your SEO in various ways:

  • It increases the set of things your site matches for, increasing both the odds of it being found at all,
  • As well as increasing the odds of someone clicking through to a page that actually does answer their question (a different question would have clicked through to a different page)
  • While simultaneously increasing the odds that once they see the page, they’ll be able to very quickly determine that it does or does not server their needs.

A steady stream of short posts help your website rank higher quicker.

Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Using Google Analytics Data to Guide Conversion Optimization and Lead ... Using Google Analytics for Conversion Optimization Even though Google Analytics is a free tool, when you setup Conversion Goals in advance, you can g...
3 Ways to improve your business conversion rates What would you consider a good conversion rate? What steps can you take to improve your small business website conversion rates? The above quest...
How to implement a lead scoring model in your organization Useful actionable data is important to businesses needing to take their marketing to the next level. Businesses need data that they can use effecti...
How to improve your SEO using social media marketing. Small business owners tend to think of Search engine optimization as being all about content and keywords. While these are both relevant, they are ...
Get Found via Inbound Marketing | Create Leads for Your Travel Agency Travel agents, and the travel business in general is a perfect fit for Inbound Marketing. Inbound Marketing is all about publishing useful high quali...

Leave A Response

* Denotes Required Field