Key areas that to check on for you to gain higher rankings

Optimizing your websites key areas to enlarge effective link building

When taking your small business online, optimizing your businesses website for search is fundamental. Organic search results are the best place to promote your business your potential customers.

This is because when they find you, you obtain the best quality website visitors and leads you’ll ever have.

Key areas to check on for you to gain higher rankings.

Your website Speed

When you are developing a website for your small business, consider the speed of your pages. While a cheap hosting provider such as GoDaddy may make sense when your website and blog is brand new, transferring your website to a higher quality (and more expensive) hosting provider will help your website pages load faster, especially if they offer CDN (Content Delivery Network) services as part of their hosting.

Navigation

The navigation of your business website is very important for your customers and for search engines. Appropriate internal link building will allow your customers and visitors to easily reach your most important pages.

The internal links of your website will also provide search engines with a “map” of your website. When your internal link structure is hierarchical (blog posts link to better quality articles, which in turn link to landing pages) the search engines “learn” that your better articles are more important.

Page Titles & Meta Descriptions

The single most important SEO space on a blog post is the title. A strong SEO friendly title make enormous difference.

Make every page on your website be unique and have specific purpose. The Meta description is a short review of what the page is about. Meta data helps to increase visitor’s rates.

Alt Text for Images

Search engine do not read images (yet) but text. Adding alt text to images on your website will help search engine understand what the image is about. Including your keyword on at least one image on each page has been correlated with higher search rankings. This is a simple fix, just make sure you add alt text to your images.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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