effective business blog, inbound marketing, lead generation

Operational Elements of a Successful Business Blog: Inbound Marketing

This post is the 2nd in a 2 part series.

The prior post is: The Advantages and Elements of an Effective Business Blog: Inbound Marketing

This post picks up where that one left off, and describes the operational elements of a successful business blog.

But first….

The Software Elements of a Business Blog

The main point here is to use WordPress. I know WordPress doesn’t do everything. I know loading up your WordPress site with plugins slows it down.

I also know WordPress (with a few important plugins) takes care of 80% to 90% of the technical aspects of SEO so you don’t have to think of them.

Need to ensure your URLs include SEO friendly category names in them? There’s a setting or that.

Need to ensure your sitemap.xml file is regenerated and resubmitted to search engines every time your website is updated? There’s a plugin for that.

Need to ensure every post and every page contains properly formatted SEO meta data? There’s a plugin for that.

My recommendation is you do yourself a favor and not even enter that debate.

I’m not saying you must use WordPress for your main website. I am saying you want to use WordPress for your business blog.

Operational Elements of a Business Blog

So now back to the main theme of this article.

Operational refers to the tasks and activities that result in a steady stream of fresh content being published to your blog.

Who else publishes on a regular basis? Newspapers and magazines do.

When you think of your website as a magazine (which is better paradigm than a newspaper because your website has a dominate theme), it’s easy to see the operational elements become:

The Mindset of a Journalist

You need story ideas every day. So do journalists. How do they do it?

  • They’re always open for ideas.
  • They capture ideas as they come to them (notepad, voice recorder, etc).
  • They read what others write.
  • They identify and follow people of influence


Deadlines are not be be feared. They are in fact to be embraced. Why? Because they help us focus. When your conscious mind knows you publish posts to your website every day at midnight and at noon, you unconscious mind goes on the prowl, figuring out how to meet those deadlines.

First Drafts

Maybe you’ve done this enough to whip out a good post in one sitting. Some of us still need practice. So you write a first draft and save it as a draft. Then later (that day or that week) you revisit the draft, edit it, polish it, and schedule it.

Networking (Through the Internet)

Most journalists don’t actually worry about this, but as a business blogger you need to. As you publish more and more, the search engines will start to find your site and bring you your visitors,

In the meantime, sharing your posts with your community and with the greater Internet helps grow your organic traffic sooner.

The outcomes from this that are beneficial to SEO are:

  • People like your stuff enough to link to it. This is the highest form of SEO praise.
  • People engage with your stuff enough to comment upon it.
  • People engage with your stuff enough to share it with others.


In the first post in this series you learned the advantages of a business blog, and the marketing elements that go into a successful business blog. Remember that what we call Inbound Marketing is really business blogging with a marketing intention.

In this article you learned the importance of WordPress and the operational elements that go into a successful business blog.

The question now is…..

Are You Ready to Get Started with Your Business Blog?

If so, contact us. We’ll teach you how.

Contact Us


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