Google ranking of high quality content that is useful

Minimalist SEO for non Technical Start Up Founders and Small Business Owners

Amid all the noise on the Internet about SEO and Inbound Marketing, occasionally I find a true gem of wisdom. These seem sufficiently rare that they’re always worth sharing.

This time it’s Jayson DeMers a contributor to Forbes magazine.

The article in question is titled…..

Back To Basics: Why You Should Try A Minimalistic SEO Strategy

The single most important point is small business owners and early stage startup founders should never be intimidated by the technical aspects of SEO.  While there are times you MAY need to call in a technical specialist, that is the exception, not the rule.

Being found online is all about publishing and it’s all about publishing high quality content that your desired audience finds useful.

Jayson does over emphasize one aspect as that is the idea that what you publish must be unlike anything else on the marketing. That is a high bar to aim for and while it unquestionably helps, what is essential is that you provide people with USEFUL information.

If you had to choose between one very unique post or 50 Q&A style posts, the deciding factor should be on the effort required to create them.

If you’re lucky enough to be in an industry niche that is so noncompetitive that creating truly unique content is fairly easy, by all means go for it. That’s not true for most of us.

The reason the Q&A style format works is many people go online looking for answers. When your site provides those answers it becomes better known over time.

Anyway…. everything he says is spot on, with that one over emphasis. Read his article and please do not be intimidated by the technical aspects of SEO.

Just start publishing. You’ll get better as your do more.
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