Marketing automation for small businesses is of benefit to BOTH the customer and the business.
How does it benefit the customer?
By sending them email messages (and one day social media messages) that are APPROPRIATE to what they know and where they are in the buying decision.
How does it benefit the business?
By benefiting the customer.
The following are some of the ways on how you can accelerate your customer’s journey with marketing automation.
Get your customer’s attention with message reinforcement
We all get too much email. Many people delete unwanted email before they start reading the ones they want.
To get past this filter, you need to send them email when they know who you are and have an interested in what you do.
With marketing automation, you are able to integrate your marketing (email marketing and increasingly social media marketing) messages with what they do and do not do on your website.
Without marketing automation, we know about the name and the location of our lead.
With marketing automation you are now able to capture a little more information about your leads at every touch point. As they progress through their buying decision, ask for a few more details with each landing page.
This will help you understand more about your leads and customize the nurturing experience to best suit them.
It’s easy to make the mistake of giving too high a “score” to a lead that will not convert.
Using lead scoring, marketing automation helps you determine which leads are most valuable and most likely to convert into sales.
Many businesses are using marketing automation. Don’t be left behind.
Learn more here about generating leads through your website…