What are the benefits of marketing automation to sm

Marketing automation as one of the best ways to accelerate your sales

Marketing automation for small businesses is of benefit to BOTH the customer and the business.

How does it benefit the customer?

By sending them email messages (and one day social media messages) that are APPROPRIATE to what they know and where they are in the buying decision.

How does it benefit the business?

By benefiting the customer.

The following are some of the ways on how you can accelerate your customer’s journey with marketing automation.

Get your customer’s attention with message reinforcement

We all get too much email. Many people delete unwanted email before they start reading the ones they want.

To get past this filter, you need to send them email when they know who you are and have an interested in what you do.

With marketing automation, you are able to integrate your marketing  (email marketing and increasingly social media marketing) messages with what they do and do not do on your website.

Develop personalization.

Without marketing automation, we know about the name and the location of our lead.

With marketing automation you are now able to capture a little more information about your leads at every touch point. As they progress through their buying decision, ask for a few more details with each landing page.

This will help you understand more about your leads and customize the nurturing experience to best suit them.

Lead scoring

It’s easy to make the mistake of giving too high a “score” to a lead that will not convert.

Using lead scoring, marketing automation helps you determine which leads are most valuable and most likely to convert into sales.

Many businesses are using marketing automation. Don’t be left behind.

Learn more here about generating leads through your website…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Post

How does Google know that you are using negative SEO? The phrase negative SEO seems to have two fairly distinct meanings, and to ensure I properly answer this question I'll address both. Negative SEO is ...
Business Blogs (Inbound Marketing): Engagement with Content The big promise (or at least the stated intention) of social media marketing is people engaging with a brand. You'll find studies saying that 80% of ...
Real Time Updates, Newsjacking, or Timely Posts to Increase SEO and Gr... What is Newsjacking? Newsjacking is a term that refers to using topics that are in the news right now (the emphasis being on right now) in your socia...
Measuring the Success of Your B2B Inbound Marketing Blog | Visitor Gro... What Defines a Successful Blog? A recent post on the hubspot blog makes the statement that how you define success for a new blog is different from ho...
Your Inbound Marketing Requires a Constant Supply of Fresh Content, Pa... Other quality tips for fresh content ideas are found in part 1 of this article. To see them, select the link in the previous sentence. Your Content...

Leave A Response

* Denotes Required Field

CommentLuv badge