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Local SEO Marketing | When Experts Give Bad Advice

A recent post by an industry insider talks about lessons learned from an $11M content marketing campaign.

While their advise might apply to brands who have $11M to spend on a campaign, if you have a limited budget and follow their advise, you will be wasting both your time and your money.

To their full article, select the link in the first sentence.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

8) Keep Your Content Non Promotional

Yes and no. Your content MUST provide answers, and also MUST suggest they contact you for more answers, and your content must imply there is a benefit to working with you. Being completely non promotional will cost you leads, but being overly promotional will as well. It’s a question of balance.

9) Are You Creating a Reaction with Your Audience?

On this lesson, the author does not provide specifics but asks the valid question of what reaction do you want to create? He then states “no reaction = no social shares”. This is a specific on which I differ. I do not covet social shares. I covet leads. Social sharing is not bad per se, but when someone contacts you for more information, you have a prospect who has an interest in your products or services. When someone shares one of your posts via a social media network site (Facebook for example) your message is spread a little farther, which is in and of itself not a bad thing, even though it is not a lead per se.

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