lead geneation via inbound marketing

Local SEO Marketing has Changed (Improved) Lead Generation

Inbound Marketing, Internet Marketing, Organic Search Marketing, Local SEO Marketing, whatever name works best for you, had forever improved the process of generating leads.

This improvement is both for the consumer and for the business.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

For the business, you have the following advantages:

  • You can drastically reduce the cost of leads while greatly improving the quality of those leads.
    • This is inherent in how Inbound Marketing works.
    • A leading Inbound Marketing tools provided published a study concluding that leads from Inbound sources were 61% cheaper than leads from outbound sources.
  • You capture the attention of your prospect when they have an interest in your product or service.
    • This is because they find you via organic search. When the happens you know beyond a shadow of a doubt they have an interest in what your website says. If they did not, they would not have found you.

The buyer has the following advantages:

  • They find what they want, when they want it. Finding businesses through organic search cuts through advertising clutter and gets them to businesses who are most likely to solve their problems.
    • This too is inherent in how Inbound Marketing works.

The bottom line is in order for you to improve your bottom line you need to take this new form of marketing seriously.

You can hire a company to do it for you, but you can also learn to do it yourself. Conceptually it’s very easy. What makes it hard is the diligence required to generate and meaningful content every day.

Having said that, when you put in the effort to do Inbound Marketing effectively, it pays you back with a steady stream of high quality leads.

Does your business need more leads? If so, talk to us. We can help.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Tips for developing working marketing strategy for your small business When developing a small business, establishing the right marketing strategy is key to achieving your objectives and set goals.Here are a few tips ...
How to create content that matters to your customers A substantial volume of content is needed in today’s online marketing for small businesses. This means that what content you create, and how you creat...
Local SEO Marketing | Post Optimization | WordPress Plugins What WordPress plugins help you optimize your site for SEO?Part of proper SEO is ensuring various "fields" or "values" within posts are set properly...
Why Inbound campaigns needs support from other techniques What is inbound marketing and how does it work?It is the drawing in of website visitors (prospects) using content that attracts them to your busin...
Local SEO Marketing Questions | What Should SEO Cost? This post is part of a series of questions we get asked over and over and over again. For the lead post in this series, select the link in the prior s...

1 Comment

    Leave A Response

    * Denotes Required Field