lead geneation via inbound marketing

Local SEO Marketing has Changed (Improved) Lead Generation

Inbound Marketing, Internet Marketing, Organic Search Marketing, Local SEO Marketing, whatever name works best for you, had forever improved the process of generating leads.

This improvement is both for the consumer and for the business.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

For the business, you have the following advantages:

  • You can drastically reduce the cost of leads while greatly improving the quality of those leads.
    • This is inherent in how Inbound Marketing works.
    • A leading Inbound Marketing tools provided published a study concluding that leads from Inbound sources were 61% cheaper than leads from outbound sources.
  • You capture the attention of your prospect when they have an interest in your product or service.
    • This is because they find you via organic search. When the happens you know beyond a shadow of a doubt they have an interest in what your website says. If they did not, they would not have found you.

The buyer has the following advantages:

  • They find what they want, when they want it. Finding businesses through organic search cuts through advertising clutter and gets them to businesses who are most likely to solve their problems.
    • This too is inherent in how Inbound Marketing works.

The bottom line is in order for you to improve your bottom line you need to take this new form of marketing seriously.

You can hire a company to do it for you, but you can also learn to do it yourself. Conceptually it’s very easy. What makes it hard is the diligence required to generate and meaningful content every day.

Having said that, when you put in the effort to do Inbound Marketing effectively, it pays you back with a steady stream of high quality leads.

Does your business need more leads? If so, talk to us. We can help.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Does Your Online Marketing Diverge from Your Offline Conversations? Small Businesses Often Don't Do "Branding" Which is a worthy exercise. Branding your small business is really an exercise in finding out "Who do y...
The 2 methods of generating lead on search engine. Inbound marketing Search Engine Optimization is a marketing tool to help marketing people and business owners achieve a number of goals. Businesses use SEO to: Multi...
Filling the Sales Funnel for Your B2B High Tech Startup Your B2B startup needs a steady stream of leads, which Inbound Marketing can easily provide. Your B2B high tech startup needs leads. Business succes...
Local SEO Marketing vs Inbound Marketing | What are they? Inbound Marketing is all the rage these days, and with good reason. Done right, it generates a steady stream of high quality leads. But your business...
The Meaning of “Customer Experience as Content” to Grow Yo... Is There Such a Thing as "Too Many" Buzzwords? I came across a very recent article that claims "Content is King" is off target, that what really matt...

Leave A Response

* Denotes Required Field