lead geneation via inbound marketing

Local SEO Marketing has Changed (Improved) Lead Generation

Inbound Marketing, Internet Marketing, Organic Search Marketing, Local SEO Marketing, whatever name works best for you, had forever improved the process of generating leads.

This improvement is both for the consumer and for the business.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

For the business, you have the following advantages:

  • You can drastically reduce the cost of leads while greatly improving the quality of those leads.
    • This is inherent in how Inbound Marketing works.
    • A leading Inbound Marketing tools provided published a study concluding that leads from Inbound sources were 61% cheaper than leads from outbound sources.
  • You capture the attention of your prospect when they have an interest in your product or service.
    • This is because they find you via organic search. When the happens you know beyond a shadow of a doubt they have an interest in what your website says. If they did not, they would not have found you.

The buyer has the following advantages:

  • They find what they want, when they want it. Finding businesses through organic search cuts through advertising clutter and gets them to businesses who are most likely to solve their problems.
    • This too is inherent in how Inbound Marketing works.

The bottom line is in order for you to improve your bottom line you need to take this new form of marketing seriously.

You can hire a company to do it for you, but you can also learn to do it yourself. Conceptually it’s very easy. What makes it hard is the diligence required to generate and meaningful content every day.

Having said that, when you put in the effort to do Inbound Marketing effectively, it pays you back with a steady stream of high quality leads.

Does your business need more leads? If so, talk to us. We can help.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Local SEO Marketing | SEO vs PPC | How is SEO different? In prior articles about PPC; we described what is PPC, PPC ads, landing pages, A/B testing. We also gave a brief overview of what is SEO . Now we ge...
Why You Should Ignore the Anti Guest Posting for SEO Crowd (They’re Wr... Why You SHOULD Guest Post With the bad press that guest posting has received lately, it's refreshing to find a post that puts a very positive spin on...
Best DIY SEO Tips to Increase Blog Traffic and Generate Leads Best DIY SEO Tips In the spirit of full disclosure, the title of this blog post is a bit misleading. While there are best DIY SEO tips, this post is ...
How to get the most search engine traffic on your landing pages Businesses use landing pages to convert website visitors into leads. But it is important to understand that landing pages alone don’t generate busines...
Internet Marketing Strategy | Technical Aspects of Inbound Marketing This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...

Leave A Response

* Denotes Required Field