local seo inbound marketing, lead generation, web marketing

Local SEO Marketing | Content Generates Leads, Not Tricks

I wish I had a dollar for every time someone told me local SEO marketing is mysterious and confusing.

These people are generally talking about the various “tip and tricks” you need to know.

Although there are some tricks, focusing on them distracts you from the real work, and in some cases lower your search ranking if and when Google updates the algorithm to render your favorite trick worse than useless, by which I mean the use of them suddenly drastically lowers your search ranking.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

So what is the real work? What is it you actually MUST do?

You must publish good and useful content to your website. Content that your audience finds useful. Content that answers their questions and puts them on the path to solving their problems.

The odds are you found this page by doing an Internet search of some sort for how to increase the traffic to your website.

That makes sense because that is what we do, and that is what we write about.

Since the beginning of time (which is 15 years in Google speak) Google has been telling us all that to obtain a high search ranking, we need to publish good and useful stuff.

All these Google algorithm updates we constantly hear about are nothing more than Google’s efforts to separate the good stuff from the garbage, and bit by bit, iteration by iteration, they’re getting better.

You need traffic? Your business needs leads? Start publishing!!!


Need help getting going? Talk to us. We know how to do this!

Yes, I want more leads


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