local seo marketing, lead generation

Local SEO Marketing | Bad Advise Costs You Lead Generation

A recent post about a successful $11M Content Marketing campaign and the 9 lessons we should learn from it set me off.

I’m accustomed to seeing experts who give advice that is not effective for smaller businesses, but this article is a bit over the top.

If you have $11M to spend, the advise is surely sound and valid, but that doesn’t help you, and that’s what matters.

I started this current rant in a prior post, so if you want to start at the beginning, click the link earlier in this sentence.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

6) Get Your Creative Right (People Need to Love Your Marketing)

Again, if you have a massive budget and can afford the perfect piece of marketing content, go for it. On the other hand, if your a normal guy running a small business and you know what you want to say and who you want to say it to, start generating content. It’s not going to perfect, but it’s a place to start. The best time to start is last year. If by chance you didn’t, the next best time to start is now.

7) Spend More on Outreach Than You Are Spending on Content Creation

Once again, maybe for a big brand with a massive budget. For a small business, NO! NO! a thousand times NO! Start generating content, update your website every day, and keep doing it until the search engines bring you your audience.

<< Prev | Next >>

Want to learn more about how YOU actually do this? Talk to us. We can help.

Yes, I want more leads

Related Posts

What is a content manager? Why does your business marketing need one? Succeeding at generating leads through Inbound Marketing requires publishing useful content at frequent and regular intervals.But...Small busi...
Google Replaces Keyword Phrases with Semantic Search: Use it to Increa... The Switch to Semantic Search Up until whichever Google update includes semantic search (and I know by rudimentary testing it's not yet fully impleme...
How to get marketing automation pieces to make it work Are you making your New Year plans? Have you included marketing automation in your program?If your answer is YES then you need to be aware of what...
Local SEO Marketing | Post Optimization | Timely and Current People search for current and timely events and you can use this to attract readers.However, these readers are not likely to be high quality prosp...
Google is Removing Videos from Search Results in Favor of Answers (Tex... Video Being Removed from Search Results In the last year, the instances of videos being contained in the first page search results from Google has de...

Leave A Response

* Denotes Required Field