List building mistakes for small businesses to avoid

List-building mistakes that can damage you and how to avoid them

If you want a successful email marketing (newsletter) strategy, you need people to subscribe to your email list and for them to stay subscribed.

While you will always have the odd person unsubscribe with every newsletter, they’re the ones who really aren’t interested in your topic. That’s no big deal. What you’re avoiding is churning subscribers. As long as your list continues to grow, you’re moving in the right direction.

How do you do this:

  • Attract subscribers by promising them value.
  • Keep subscribers by being relevant.

Promising them value is done through a landing page and an opt-in form.

But what does it mean to be relevant?

Simply put…. Make your newsletter worth reading.

Email marketing is one of the best and most cost effective marketing tools for small businesses. It is the easiest and cheapest way to stay in touch and nurture leads.

However, there are some common traps small businesses get tangled up in when trying to grow their lists.

The following are some of the mistakes that you need to avoid.

Buying subscribers

Compared to the long time taken to create a list, many people prefer buying a list of subscribers. This is a waste. They don’t know you, they didn’t sign up, and when large numbers of people identify you as a spammer you email will start being delivered to people’s SPAM folders.

Sending email newsletters to people who have not signed up

Some people sign up to download an eBook or something which is unrelated to your newsletter. Sending them newsletters can make them consider you as a spam.

Come up with a way of asking those visitors who signed up for things that are not related to your newsletters if they would like to receive your newsletters too.

Sending really long newsletters

When you receive an email newsletter that contains 8 articles on 8 different topics do you read it? Very few of us do. Don’t inflict these on your subscribers.

Your competing for attention span. The average American now receives 147 email messages every day. So get to the point.

Conclusion

In conclusion, as a small business marketer, while a large list of email subscribers is desirable, focus on having quality subscribers. Over time, through earning subscribers, you will have a large list.

Learn more here…

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