How to increase engagement with your prospects through the sales process

Lead nurturing strategies to engage with your customers

94% of people who learn of a product or service do not buy right away AND on average people buy after 7 or 8 interactions with a brand. Therefore, to sell to these people (who are almost everyone) you need to stay in touch. Lead nurturing is an effective way of staying in touch and converting visitors into customers.

Lead nurturing campaigns increase engagement with your customers, as well as sales.

Welcome Campaign

“You’re welcome” emails are very simple to automate and is a good first step towards organizing your lead nurturing efforts.

Treat your new prospects differently than those who have stayed with you for one month or more.

Introduce your new prospects to your small business by sending informational emails at a comfortable pace (every few days or so). It’s important to NOT overload them with information.

Remember to remind them why they took the first step (downloaded your eBook or whatever), and provide them with introductory content to build their awareness and to keep them interested.

 Top-of-Mind Campaign

Provide your prospects with consistent touch points, and provide content focusing on the value to your prospects.

The stuff you send should be about them, not about you.

Provide information contents in various forms: blog posts, white papers, videos, webinars etc.

Reengagement Campaign

Reengagement campaigns for small businesses are lead nurturing campaign that are targeted toward inactive leads in your database.

This is important to small business as it is a way to encourage leads to get back into the sales process.

Therefore, send blog post and pieces of interactive content to reengage with your inactive leads, but the content should be appropriate for leads that have aged a while. Leads that are no longer fresh.

Learn more here….

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