Important lead information from using your landing pages

Lead information that will help you turn them into customers

Turning website visitors into leads requires work. Turning leads into customers requires more.

Many small businesses try hard to turn their leads into customers.

What do you do when you get a lead? Do you just put it into your CRM or do you have a system in place to follow up?

If so, how do you follow up?

This article gives you some of the most important information that you need to ask your lead when signing up. Information that makes your subsequent follow up more effective.

Email Address

I will go so far as to say that without an email address you don’t have a lead. Following up via phone calls alone is no longer practical except for really big ticket items.

Getting an email address from your lead is important because it the only way of emailing your leads. Once you get their email address, send them a welcome email to thank them for signing up and give a brief introduction of yourself.

Based on the landing page they signed up, segment your leads into groups based on their interests as this is the best way to nurture them.


Asking for your leads name is very important in sales conversations and when sending emails manually.

It feels good for a leads when he or she is addressed by name.

The only time we do not ask for name is the popup on our website that subscribes people to our newsletter. We omit name to make the signup process as easy and quick as possible.

Other Details

For other details bear in mind that the more pieces of information you ask for the more people are going to not fill out the form at all. Having said that when you have a steady lead flow this helps you filter stronger leads from weaker leads.

People who are willing to provide this level of detail have a stronger interest than people who aren’t.

Job Title

Getting the job title of your lead is important also as it will give you an idea on how you will communicate with them. Leads with high value job tittle should be sent directly to sales.

Company Name

Company name makes communication more relevant because it means you are talking to a company and not an individual. With company name, you are able to check on them and know what they really do and with that you can more easily know the challenges they have.

Phone Number

While in this day of heavy duty email messaging (did you know the average working American receives 147 email messages a day), phone calls are sometimes needed for proper followup.


Learn more here about generating leads through Inbound Marketing…

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