How do you create a perfect Call to Action button?

Is your Call to Action not working? This might be the reason

Calls to action (CTAs) are an essential part of every small business website.

Effective CTAs is what turns your website visitors leads. What encourages them to take an action towards learning more.

A successful CTA helps your website visitor take the next step and become qualified lead.

If your CTAs don’t seem to convert, then they’re not working for you.

This article shows you some of the reasons why your CTAs may not be working.

Poor design

Poor design turns visitors away before engaging with you.

The design of your Call to action is not just for show, but a significant element of it’s effectiveness.

Remember that people are intensely visual and therefore encourage your visitors with a great design.

What is good design?

  • Make it visually obvious.
  • Make it clear what you want them to do.
  • Make it easy for them to do that.

CTA’s placement

Sometimes the CTA is put at the bottom of a page and is not seen by people who don’t scroll down the entire page. In that case it may make sense to put the same CTA button on the page more than once, to ensure there is always one visible on the screen at all times.

You’ve overloaded the CTAs

Overloaded means you have more than one which give different instructions. For any given web page there needs to be ONE action you encourage people to take. If you page does have more than one CTA button (see above) they should all do the same thing.

When people are presented with more choices of what they might do, more people do nothing. When it comes to website conversion, fewer choices for the visitor is more leads for you.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Why customers act in response to inbound well than outbound marketing In this days, customers of all kind take their time to search and research on their products online in this case, customer’s research's for their prod...
SEO Myths that Linger and Hurt Your Search Rankings, Visitors from Org... SEO Mythology SEO mythology is a term I'm using to refer to SEO techniques that once worked well to increase your sites search ranking, but now hurt....
Best Social Media Marketing Results is From Your Blog The best social media! Your content on your website under your URL!As stated in a previous article about which social media marketing platform is...
4 Questions to Ask Before Starting Your Inbound Marketing Campaign The Four Important Questions for Your Business The four questions are not Inbound Marketing questions per se, or even marketing questions, but rather...
How to capitalize on every content distribution channel Never think that your job is done after you press publish on a blog post.In takes time to grow the search ranking of your site so people arrive in...

Leave A Response

* Denotes Required Field