Calls to action (CTAs) are an essential part of every small business website.
Effective CTAs is what turns your website visitors leads. What encourages them to take an action towards learning more.
A successful CTA helps your website visitor take the next step and become qualified lead.
If your CTAs don’t seem to convert, then they’re not working for you.
This article shows you some of the reasons why your CTAs may not be working.
Poor design turns visitors away before engaging with you.
The design of your Call to action is not just for show, but a significant element of it’s effectiveness.
Remember that people are intensely visual and therefore encourage your visitors with a great design.
What is good design?
- Make it visually obvious.
- Make it clear what you want them to do.
- Make it easy for them to do that.
Sometimes the CTA is put at the bottom of a page and is not seen by people who don’t scroll down the entire page. In that case it may make sense to put the same CTA button on the page more than once, to ensure there is always one visible on the screen at all times.
You’ve overloaded the CTAs
Overloaded means you have more than one which give different instructions. For any given web page there needs to be ONE action you encourage people to take. If you page does have more than one CTA button (see above) they should all do the same thing.
When people are presented with more choices of what they might do, more people do nothing. When it comes to website conversion, fewer choices for the visitor is more leads for you.