facebook algorithm updates, social advertising, social media marketing, blogging for busienss

Is Facebook Ending Social Media Marketing with Their Recent Updates?

Facebook Recently Announced Updates…

Among other things, Facebook says they are cracking down on posts that have been “overly promoted”.

Unfortunately, they don’t clarify what they mean by “overly promoted”.

As the stated focus is on presenting more news and updates from friends in their Facebook streams, the indication is updates from Business Pages will be seen less often.

However, for several years the common knowledge is you start promoting your business on Facebook with a Facebook Business Page.

If you have done this years ago and developed quite a following, Facebook just rendered that effort ineffectiv

Blogging on Websites You Don’t Own

Facebook updates are not exactly blog posts, but the intention is the same. To attract attention.

You follow the rules. You build a following. Then one day the rules change and suddenly you lose your momentum.

A few weeks ago I met a lady who was deciding between creating herself a website on which to blog, or to blog on LinkedIn.

I explained this potential problem to her and I hope she took it to heart and created her own website.

Blogging on Your Website

When you build your following on your website, you never have to worry about the rules changing, as it’s YOUR website.

And there is no reason engagement and conversion won’t occur on your website.

While it may take a little more time to build a following on your website, there is no risk of someone making changes that render your efforts suddenly ineffective.

There are two main ways to do this:

  1. Create an active blog on your website, that you update often, then share your blog posts via social media. Over time your blog will get the attention and people will start arriving via organic search traffic.
  2. Create a forum on your website. Through this you can turn your website into a mini social media networking site, based on the theme of your blog.

To learn more, contact us.

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