Inbound marketing is all about attracting visitors to your site rather than finding them by getting found by your customers online

Inviting visitors to your small business through inbound marketing

Every small business needs to do marketing for its success. But what kind of marketing is the most appropriate for your business?

It is difficult to answer such a question because most of the standard marketing approaches are too expensive for smaller businesses to employ.

It is for that reason inbound marketing and its techniques, make sense for small businesses.

Inbound marketing is majorly about inviting prospects to your business rather than seeking them.

Discussed below are four inbound marketing techniques for you to use to ensure success in your small business.

Give a guide that is related to your Business

Make sure that the guide is relevant to your small business, and addresses issues your prospects and customers deal with.

In my case my prospects and customers need to be found online, so below you have an opportunity to download an eBook that describes in some detail how you do this.

Identify Keywords and optimize them

One of the most important features of Search Engine Optimization is the power of keywords.  In order to effectively gain traffic for your business website, you have to use those keywords on your site.

Having said that, don’t obsess about keywords. Create a list, start publishing content, and adjust over time.

Build your personal brand

For you to be a successful marketer, you’ll need to build your personal brand. Today’s start up culture is governed by personalities who can positively advertise themselves as leaders, as much as they advertise their companies as innovators.

Your blog helps you do this.

Ask and answer Questions on Social Media

It’s not enough to just have an existence on the social media platforms. But instead, you need to involve these platforms. Social media is social.

That means that there are potential individuals after every like and follower. In order to interact with those people, you need to ask questions, respond to tweets answer questions and be available.

Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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