There are some WordPress settings that provide a strong boost to your SEO.

Internet Marketing Strategy | WordPress Settings that Benefit SEO

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. To access the lead posts please click either of the links in the prior sentence.

While it’s true the central activity to Inbound Marketing is content and publishing, just as there are WordPress plugins that provide SEO benefit, there are also specific WordPress settings you need to adjust to help your SEO.

Zippe.biz helps you generate quality leads for your business through your website.

However there are far fewer settings to consider than there are plugins.

Below is an overview of the three areas where settings provide benefit to your SEO. For the detail, click on the links below.

Settings -> Permalinks

The website URL is no a search signal to Google so I no longer give the URL any consideration. However the slug is. The slug is every part of the URL that is not the domain name.

For the webpage: acme.com/coyote/how-to-catch-a-roadrunner

The domain is: acme.com.

The slug is: /coyote/how-to-catch-a-roadrunner

You set the format of the slug by setting the permalink structure.

Settings -> XML-Sitemap

Unfortunately, it’s not enough to install the plugin Google XML Sitemaps v3 for qTranslate, you also have to do something in the setting for it to start working. Personally I consider this to be bad design.

Settings->Writing

There are three things to do here.

Conclusion

They’re quick, they’re easy, they’re necessary. You just need to know how.

Need Leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to plan for a high converting landing page on your site Landing pages are the pages that your visitors land on after clicking on a link. The concept is that simple.A landing page is specifically designe...
Inbound Marketing is Lead Generation thru Blogging for Business Inbound marketing is where you make it easy for your prospects to find you via organic search, as compared to you having to constantly hunt for prospe...
How to create customers journey and why you need to act What is the customer journey? The customer journey is the process through which customer’s move from awareness to engagement to purchase.When peo...
What you need to add and improve your email subscribers list Building subscriber lists is an important part of your email marketing strategy.Remember that having a big list is not enough. You need to have em...
Ultimate guide to why you need a sales funnel and how to set one up. So, when working on your sales funnel, there are 2 main goals you want to achieve at the end of it all: 1) to increase the number of leads and 2)to in...

Leave A Response

* Denotes Required Field

CommentLuv badge