Why are short posts better for attracting your audience?

Internet Marketing Strategy | Short Posts Attract Web Visitors Better

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence.

This post is also part of a short sub-series on attracting your audience.

The specific focus of this post is to explain why short posts are better for attracting your audience via organic search.

Zippe.biz helps you generate quality leads for your business through your website.

So why are short posts better?

One of the key success principals to attracting your crowd to your website is the quantity of posts you publish.

Simply put, using shorter posts allows you to generate more of them.

How short is short?

I categorize posts into two types:

Snippet posts are between 200 and 250 words not included any verbiage you repeat in every post (if you have 50 words that are identical from post to post, your posts then become between 250 and 300 words. If you find you have 500 words worth of something to say, it becomes two posts that link to each other via Next and Previous.

Snippet posts are the focus of this post. Snippet posts are what I am calling “short”.

Pillar posts are longer (typically more than 500 words), are better researched, and are posts you might be proud enough of to share via email or some social media networking site such as Facebook.

Your website does need pillar posts as well, but not nearly as many. Although I’m just making this one detail up as I’m pretty certain no one knows for sure, I think 1 pillar post for every 10 snippet posts should be more than sufficient.

In case you’re wondering, this post is a snippet post.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

The Biggest SEO Benefit of Blogging: Generating Leads through Inbound ... Daily Publishing: Both Blessing and Curse What was once called SEO (Search Engine Optimization) is no longer sufficient for your website to show up o...
Small business barriers to success and how to overcome them Running a small business is tough. You've got to perform a lot of different roles. You've got to be flexible. You've got to understand the barriers to...
The Advantages and Elements of an Effective Business Blog: Inbound Mar... Does Your Business Need a Blog? Need? No. Find enormous benefit from? Yes, if you do it right. The benefits of a business blog can be significa...
Where to Advertise Your Small Business | Getting Attention and Generat... This is not "just" the usual rehash of ideas you've heard a thousand times. This is a somewhat curated list of effective advertising techniques whi...
How to build trust with your customers using marketing automation In small business, building a strong relationships with your buyers is a bit like building a tower, one layer at a time. Just as building a tower n...

Leave A Response

* Denotes Required Field