Why are short posts better for attracting your audience?

Internet Marketing Strategy | Short Posts Attract Web Visitors Better

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence.

This post is also part of a short sub-series on attracting your audience.

The specific focus of this post is to explain why short posts are better for attracting your audience via organic search.

Zippe.biz helps you generate quality leads for your business through your website.

So why are short posts better?

One of the key success principals to attracting your crowd to your website is the quantity of posts you publish.

Simply put, using shorter posts allows you to generate more of them.

How short is short?

I categorize posts into two types:

Snippet posts are between 200 and 250 words not included any verbiage you repeat in every post (if you have 50 words that are identical from post to post, your posts then become between 250 and 300 words. If you find you have 500 words worth of something to say, it becomes two posts that link to each other via Next and Previous.

Snippet posts are the focus of this post. Snippet posts are what I am calling “short”.

Pillar posts are longer (typically more than 500 words), are better researched, and are posts you might be proud enough of to share via email or some social media networking site such as Facebook.

Your website does need pillar posts as well, but not nearly as many. Although I’m just making this one detail up as I’m pretty certain no one knows for sure, I think 1 pillar post for every 10 snippet posts should be more than sufficient.

In case you’re wondering, this post is a snippet post.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to improve customer retention rate for your business For small businesses, retaining customers is an incredibly important part of growing a sustainable business.We are in the business to earn and kee...
Internet Marketing Strategy | Search Benefits of Short Blog Posts This post is part of a series about the Internet marketing strategy called Inbound Marketing, and is part of a sub-series on how to ensure every blog ...
Continuously Finding Fresh Content Ideas for Your Inbound Marketing Bl... Inbound Marketing Requires Content to Publish And Inbound Marketing requires content at regular intervals. Preferably daily.Being an effective In...
Why is Daily Fresh Content a Great Search Engine Optimization Techniqu... Consistency of Publishing is Key Google (and the other search engines) really like websites that are updated daily, and the more often, the better. ...
For SEO purposes, should I put the transcript of my videos in my blog ... In a word, Yes.Google is good at searching text. The ability of Google to search video is only as good as their ability to convert speech into tex...

Leave A Response

* Denotes Required Field

CommentLuv badge