Short posts are better for your SEO efforts because the more often your website is updated, the higher your ranking.

Internet Marketing Strategy | Search Benefits of Short Blog Posts

This post is part of a series about the Internet marketing strategy called Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence.

Simply put, Google tends to give higher rankings to websites that contain a higher quantity of posts and websites that are updated more often. This is not a hard and fast rule, but test this idea by searching for something. Anything. You’ll see the highest ranking search results are larger sites that are updated often.

And… scheduling and publishing short posts allows you to update your website more often. Over time your website will have more and more discrete URLs. Both of these will increase the search ranking of your website.

If you find you have 500 words of something to say, saying it in two 250 words posts, one of which is published at midnight and the other of which is published at noon, gives you more Google juice (and yes that is a technical term) than publishing one 500 word post.

The consistency with which your website is updated matters to the search engines. Not just the number of updates, but the consistency of those updates.

However, don’t think you can update your website twice and be done.

Websites that are updated multiple times per day attract more traffic and generate more leads than websites that are updated only daily or less frequently.

You want your audience to find your website? Publish more often.

I refer to short posts as snippet posts. Snippet posts are between 200 to 250 words of unique content. In each of the posts on this website I have about 50 words that are identical in every post, thereby bringing the total length of these posts to 250 to 300 words.

How do you know a snippet post when you see it? It’s short, to the point, and not something you’ll feel especially proud of. Snippet posts are generally not posts you share via Social Media, but that is not their intention.

Of course your website must contain more than just snippet posts, but it’s these snippet posts that do the heavy lifting of getting the attention of the search engines.

You need to establish a publishing schedule and meet it. Consistently.

Want more traffic and more leads? Publish more often.

Need leads?

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to grow your business with email marketing campaigns The key to success with email marketing remains the same no matter the business. Be practical. Remember that email is just a communication means an...
Video marketing trends in 2017 for small and big businesses Video is changing and shaping the world on online marketing more than ever in 2017. Video is a fundamental part of any content strategy that wants ...
Marketing automation tips and best practices for businesses Converting your leads into paying customers involves the working of both your marketing and sales functions and marketing automation is the easiest an...
Online Content Generates Leads through Inbound Marketing Your online content tells your story. Let it convey the personality of your brand, of your service. As Ann Handley & C.C. Chapman, Authors of "Co...
How to help clients reach solution you provide with marketing Does a small business need a marketing strategy? Yes, It Does. It is essential for small businesses to have a marketing strategy in place becaus...

Leave A Response

* Denotes Required Field