Internal links between the various posts on your website helps create an SEO friendly and high ranking site.

Internet Marketing Strategy | Search Benefits of Internal Links

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence.

Internal links between the various posts on your website greatly increase the search ranking of your site.

Zippe.biz helps you generate quality leads for your business through your website.

It’s not just the case that internal linking makes your site more user friendly and easier for a reader to go from post to post, it’s that the internal link structure you build (over time) raises your search ranking. It seems the search engines like sites that reference other parts of themselves.

It’s very important to note what an internal link is and what an internal link is not. It’s quite common for some business to have a main site that not WordPress for whatever reason. They then “bolt on” a WordPress blog for purposes of Inbound Marketing.

Main site: acme.com

Blog (Inbound Marketing) site: blog.acme.com

  1. A link from a post on blog.acme.com to a webpage on any other website in any other domain (newsweek.com for example) is clearly an external link.
  2. A link from a post on blog.acme.com to a webpage on acme.com IS NOT an internal link, having said that it’s not really an external link either.
  3. A link from a post on blog.acme.com to another post on blog.acme.com is an internal link.

For internal links, you want 3 above, where a post on your blog (Inbound Marketing) website links to a different post on the same blog website. Anything else is NOT an internal link.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to measure your customers expansion strategy Once your prospect converts and becomes a customer, your job (as a small business marketer) of building engagement with your customers begins.Alwa...
Internet Marketing Strategy | Attracting Your Audience via Quantity This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the...
Why you should focus on having a website for your small business For small business, a website is normally the first contact you will have with new prospects. So you need to make sure your 1st impression is the best...
Inbound Marketing Misconceptions Hamper Lead Generation Effectiveness Inbound Marketing Misconceptions Will Derail Your Success Let me start by stating Inbound Marketing is the single most effective form of Marketing in...
Is your inbound marketing strategies successful? What to avoid Why do most small businesses struggle with Inbound Marketing? Why do most small business Inbound Marketing efforts fail?For the same reason big bu...

Leave A Response

* Denotes Required Field

CommentLuv badge