External links have tremendous SEO significance. When you link to posts on related websites, you not only share a little link love, the search engine robots seem to interpret the external link as a reference or citation.

Internet Marketing Strategy | Search Benefits of External Links

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence.

This post explains the SEO importance of external links and how you insert quality external links into your posts.

Zippe.biz helps you generate quality leads for your business through your website.

An external link is a link from within one your website posts to a page on any website that is in a different domain from yours.

If your Inbound Marketing website is blog.acme.com, any link to any website that is not within acme.com is an external link.

Are all external links of equal value?

Absolutely not.

Related topic

You MUST link to a webpage that is related to yours. If your website is about Ford Mustangs, you can link to websites about Fords, about Mustang cars, you may even be able to link to a webpage about Mustang horses (if you’re trying to make a point) but you better not link to a website about dance, or ice cream, or skydiving.

The page you link to must be related in some way to whatever your post is about.

Level of Authority

Every external link is giving a little link love to another website. When you link to a very large website (such as Ford.com) the odds of them noticing, appreciating, and reciprocating is slim to none. On the other hand, when you link to a website whose level of authority is similar to yours, the odds of them noticing go way up.

Based on an unscientific examination of another website I update, it appears that about every 50 external links results in one internal link from a grateful Inbound Marketer who appreciate the inbound link enough to reciprocate.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Effective Use of Video in Online Marketing: Attracting Your Audience? ... The Place for Video in Online Marketing There are two main parts of online marketing. Attracting Your Audience This is what we commonly call SEO (S...
The top 3 marketing automation benefits you should know Marketing automation is getting cheaper and easier, but still fewer than 10% of businesses have implemented this powerful tool. If you are one of t...
Common mistakes online marketers do with their sales funnel If you have a business. you manage a sales funnel. You may not know what your sales funnel looks like, but it's there. Effective? Needs improvem...
Was Google’s Mobilegedden Algorithm Update Hype? Is Mobile Frien... Prior to Apr 21st, 2015 the Internet was a buzz with news of the upcoming Mobilegedden update from Google. If your website was not mobile friendly, yo...
Local SEO Marketing is Story Telling for Customers Local SEO Marketing is story telling Human beings appear to be biologically wired to appreciate the stories we tell each other. Story telling is su...

Leave A Response

* Denotes Required Field