The category names of your website have SEO implications

Internet Marketing Strategy Preparation | Your Website Title Matters

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

There are a number of important parts of your website that provide advantages to being found via organic search.

  • Website title
  • Website tagline
  • Website categories
  • Post titles
  • Post body (content)

Zippe.biz helps you generate quality leads for your business through your website.

This post focuses on the importance of choosing a search friendly title for your website.

I choose to assume your Inbound Marketing effort is based on a WordPress website, and there are reasons discussed in a different post as to why this is true.

To provide a point of reference, within your WordPress dashboard, you set your website title at Settings -> General, and the field label is “Site Title”.

People like cute titles. Search engines don’t.

Your title should be maybe two words, maybe three, and should provide a very brief description of what the website is about.

Take this website for example.

The URL is: zippe.biz

The website title is: Business Lead Generation

Why? Because zippe.biz is meaningless. It’s just a name I made up because I like the sound (similar to zipper, zippo, zappos, etc). I chose that for my URL because it’s two syllables, easy to pronounce and easy to spell. However it provides no search benefit so it can be anything.

Your website title on the other hand should describe what the articles on your website will talk about. This website is about generating leads for your business through your website via organic search.

Reducing that to two or three words resulted in: Business Lead Generation.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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