Conversion is a process, not a button

Internet Marketing Strategy Preparation | Your Web Conversion Strategy

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

This post explains how you implement your website conversion strategy to be the first few steps of your sales funnel.

Zippe.biz helps you generate quality leads for your business through your website.

The single most important point here is that conversion is a process, not a button (the image shows a Call to Action, which is one step within a conversion process).

Your conversion process may be only one step. This is often the case when you sell fairly inexpensive products. People put less though into buying a thing for $5 than they do into buying anything for $10K.

Your website conversion may be multiple steps (two steps if very common). For example, let’s pretend you sell Inbound Marketing services.

At the end of every blog post, you insert a CTA (Call to Action) button that suggests they watch a client testimonial. That takes them to a landing pager where a very short video plays where a person describes how Inbound Marketing drastically increased their lead flow and totally saved their business.

At the bottom of this page is another CTA which suggests they contact you for a consultation.

This is an example of a two step conversion process, implemented within your website.

This basic concept works for any product or service being sold via any website, but….. and this is important….. in order to implement this conversion strategy, you have to know it is the first few steps of your sales funnel.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to put things in place with lead management best practice When it comes to lead management, there are some best practices that can help you take full advantage of lead management software. Define the differe...
Want a Simple Exercise in Branding Your Small Business, On The Cheap? This article is part 2 of a 3 part series. Part 1: Does Your Online Marketing Diverge from Your Offline Conversations? Part 3: What Offline Mark...
Easy steps for successful and more profitable email campaigns Despite the wide use of social media, email is still the dominate form of messaging on the Internet today. Please check their email constantly and ...
Generating Leads from Inbound Marketing post Hummingbird and Keywords Keywords Were Once All Important SEO once meant keyword research and keyword density. And you would get serious results by focusing on keywords. B...
Why You DO Want Visitors to Your Website Who Never Buy People occasionally say to me to they only want people on their site who fit their prospect profile and who are likely to buy from them. People who...

Leave A Response

* Denotes Required Field