The category names of your website have SEO implications

Internet Marketing Strategy Preparation | The Importance of Search Friendly Taglines

The Importance of Search Friendly Website Taglines

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

There are a number of important parts of your website that provide advantages to being found via organic search.

  • Website title
  • Website tagline
  • Website categories
  • Post titles
  • Post body (content)

This post focuses on the importance of choosing a tagline for your website that is search friendly.

I choose to assume your Inbound Marketing effort is based on a WordPress website, and there are reasons discussed in a different post as to why this is true.

To provide a point of reference, within your WordPress dashboard, you set your website title at Settings -> General, and the field label is “Tagline”.

People like cute taglines. Search engines don’t.

Your tagline should be maybe ten words, maybe twelve, and should provide a description of what the website posts will be about.

Take this website for example.

The website tagline is:

Inbound Marketing: Effective Strategy to Attract Your Audience via SEO and Generate Leads for your Business

Mine is 16 words in total, but when you eliminate the words that have no search value (to, via, and, for, and your) there are 11 words for the search engines to take notice of.

Also note that out of those 11 words, none are used twice. Ideally every word that appears in your website tagline should appear only once.

Why? Because the more different words you use in your website tagline the more combinations of words your website “presents” to the search engines, and the more search queries your site is likely to match.

Time to Get Serious? Learn more…

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