The category names of your website have SEO implications

Internet Marketing Strategy Preparation | The Importance of Search Friendly Taglines

The Importance of Search Friendly Website Taglines

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

There are a number of important parts of your website that provide advantages to being found via organic search.

  • Website title
  • Website tagline
  • Website categories
  • Post titles
  • Post body (content)

This post focuses on the importance of choosing a tagline for your website that is search friendly.

I choose to assume your Inbound Marketing effort is based on a WordPress website, and there are reasons discussed in a different post as to why this is true.

To provide a point of reference, within your WordPress dashboard, you set your website title at Settings -> General, and the field label is “Tagline”.

People like cute taglines. Search engines don’t.

Your tagline should be maybe ten words, maybe twelve, and should provide a description of what the website posts will be about.

Take this website for example.

The website tagline is:

Inbound Marketing: Effective Strategy to Attract Your Audience via SEO and Generate Leads for your Business

Mine is 16 words in total, but when you eliminate the words that have no search value (to, via, and, for, and your) there are 11 words for the search engines to take notice of.

Also note that out of those 11 words, none are used twice. Ideally every word that appears in your website tagline should appear only once.

Why? Because the more different words you use in your website tagline the more combinations of words your website “presents” to the search engines, and the more search queries your site is likely to match.

Time to Get Serious? Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to build customers loyalty in your small business Small business marketers always focus on getting new customers and forget about the customer’s journey. Keeping customers is as important as acquir...
What is Your Best Tip for Content Freshness in Blogging for Your Busin... In short, the best tip is to look at Content Marketing as if it is journalism, rather than thinking of it as "just" marketing. Content marketing is...
Landing pages best practices to increase conversions Does your small business struggle for conversions? Have you tried social media marketing? Have you tried online marketing? How well do your l...
Fill Your Sales Funnel with Local SEO Marketing, Part 4 A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competi...
Internet Marketing Strategy | Use WordPress for Your Blog Website The Head of Google's Webspam Team Recommends WordPress The single most important technical aspect of your Inbound Marketing website is not really tec...

Leave A Response

* Denotes Required Field