The category names of your website have SEO implications

Internet Marketing Strategy Preparation | Search Friendly Categories

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

There are a number of important parts of your website that provide advantages to being found via organic search.

  • Website title
  • Website tagline
  • Website categories
  • Post titles
  • Post body (content)

Zippe.biz helps you generate quality leads for your business through your website.

This post focuses on the importance of choosing category names for your website that is search friendly.

I choose to assume your Inbound Marketing effort is based on a WordPress website, and there are reasons discussed in a different post as to why this is true.

To provide a point of reference, within your WordPress dashboard, you set your website categories at Posts -> Categories.

When you create your Categories, do not forget to make one of YOUR categories the default category (Settings -> Writing), then delete the Category named Unclassified (back to Posts -> Categories).

People like cute category names. Search engines don’t.

Each category should be two or three words and should describe what the posts in that category will be about and there should be no more than 12 categories.

Take this website for example.

The categories on this website are:

  • Inbound Marketing (which is the default category of this website)
  • Lead Generation
  • Local SEO Marketing
  • SEO
  • Social Media Marketing

Why do those words make sense? Because those are words that real people enter into real search engines.

How do I know this? I do keyword analysis using two tools:

  • The Google Adwords keyword tool (this is free)
  • Market Samurai (which is a $149 tool I purchased)

When you use category names that provide search advantages, your website is more likely to match more and different searches.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Why you need to drop your marketing automation tool Marketing automation tools for small businesses are excellent tools for lead nurturing.But have you ever had the feeling that you are wasting your...
Do you still believe in the power of content marketing? Essentially, what we call Inbound Marketing is blogging. But it's blogging with intention. The intention to both grow an audience and generate leads f...
How to design your landing page to increase sites conversations rate Landing pages are part of successful inbound marketing strategy for small businessesOnce you're attracting a decent volume of visitors, how do you...
How to get better at lead generation with social media Many small businesses think social media lead generation is hard.But content marketing actually exceeds social media in terms of difficulty.To...
Content Marketing Causes Your Blog to Attract Customers to Your Busine... Content marketing is also known as blogging for business.A recent article published on a leading search website says "Blogs are a form of social m...

Leave A Response

* Denotes Required Field