lead generation via inbound marketing conversion

Internet Marketing Strategy Preparation | What is Your Sales Funnel?

This post is part of a series about the Internet marketing strategy called Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

This post talks about your sales funnel, and the importance of implementing the first part of it within your website.

Your sales funnel is the series of steps your customers go though in the process of becoming a customer. The image on the right displays a generic sales funnel of:

  • They become aware of you and your offering
  • They express an interest in your offering
  • They learn more and it looks good
  • They make the purchase

Not every sales funnel is that generic. If you sell fairly inexpensive items (books for example) your sales funnel may be; go to store, buy book. For bigger ticket items (cars for example) things are not that straight forward. Your customers do research and if you want to maintain contact with them, provide them a way to do that research on your website.

What’s important is that you understand the thought process your customers went through in the process of becoming your customer. If needed, ask a few recent customers how and why they choose you. You’re actually less interested in why (although you are interested) than in how.

How they choose you is the series of steps they went through.

Once you understand the first few steps, you then implement them on your website, whatever they may be.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to make your small business outstanding and customer friendly With everybody having a website these days, the Internet is full of small business websites that are not very good.For small business website to b...
Using Google Analytics Data to Guide Conversion Optimization and Lead ... Using Google Analytics for Conversion Optimization Even though Google Analytics is a free tool, when you setup Conversion Goals in advance, you can g...
Local SEO Marketing Answers to Generate Business Leads You've heard the importance of marketing your business on the web (local SEO marketing). You may have a general idea of what that means.You may ha...
Local SEO Marketing | Define and Measure Conversions A prior post gave an overview of the 5 most important (in my opinion) things you can measure using Google Webmasters Tools and Google Analytics. Altho...
Content Marketing: The Importance of Links to Web Page Search Ranking Every year at this time two interesting things happen:The Earth passes through the debris field of the Swift-Tuttle comet (which we call "the tai...

Leave A Response

* Denotes Required Field