Outbound links are critical for successful Inbound Marketing

Internet Marketing Strategy Preparation | Outbound Links Are Critical

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

This post explains the importance of outbound links (which are links to websites that are not yours) and how you do them effectively.

Zippe.biz helps you generate quality leads for your business through your website.

An outbound link is nothing more or less than a link to a website that is not yours.

To the search engines, outbound links look like citations or references.

For outbound links to be effective, they must meet a few important criteria:

They must be to a website of a related topic

If your website is about fixing mustangs, effective outbound links might be to websites that describe either fixing cars or contain information about Mustangs.

An outbound link to a website about road safety is not optimal, but is OK. An outbound link to a website about wedding cakes is a bad idea.

They should be to pages that are “deep” in the website and not just to the websites home page.

Using the example of fixing mustangs again, when you need to choose between the two URLs below,

  • http://www.ford.com/
  • http://www.ford.com/cars/mustang/features/

The longer URL generally makes the most sense. Of course for the example above to make sense for you, your post must discuss the features of Mustangs for the link to be relevant.

How many outbound links should each post have?

At least one, and no more than two. Although they are critical to success, too many hurts.

Do outbound links have other requirements?

Yes, and please read a post devoted to that topic of outbound link requirements.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Why Your Link Building Strategy and Efforts Must Include Internal Link... Internal Links Must be Part of Your Link Building Strategy I scan a lot of articles published in various journals devoted to SEO, Inbound Marketing, ...
Internet Marketing Strategy | Search Benefits of External Links This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog ...
Measuring Local SEO Marketing with Google Analytics Google AnalyticsMeasuring local SEO marketing results is a key task (set of tasks really) in your overall inbound marketing effort.This post desc...
How to use a parallax website design and not hurt SEO Parallax scrolling is when the home page of a website is one big page and scrolls up and down and when you select a menu item on the website it doesn'...
What does it take to do Inbound Marketing on the cheap? https://www.youtube.com/watch?v=DB2Pb68w_roBelow is the transcript of the above video for those of you who prefer to read (and for the search engi...

1 Comment

Leave A Response

* Denotes Required Field

CommentLuv badge