Measuring Conversions with Google Analytics

Internet Marketing Strategy Preparation | How to Measure Conversion

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

This focus of this post is how you measure conversion.

But, before we get to that, it’s important to distinguish between Sales conversion and Website conversion.

Sales conversion is when a member of the general public goes all the way through your sales funnel and becomes a customer.

Website conversion is when a visitor to your website does whatever action it is that you’ve asked them to do, which is typically never more than first one or two steps in your sales funnel.

Zippe.biz helps you generate quality leads for your business through your website.

The short answer is…. You use the Goals mechanism within Google Analytics.

What I’m describing here is a very limited bit of what Google Analytics can measure as regards conversions, but the full capability of what conversions Google Analytics can measure is beyond the scope of this series. Google runs a series of web based training they call Google Analytics Academy. To learn more about what Google Analytics can do for you, I recommend you take their training.

For purposes of this example, we will assume that your website conversion is for people to fill out and submit the Contact Us form of your website and that you have a two part conversion process.

At the end of every blog post you suggest they review your client success stories. At the bottom of that page you suggest that they contact you to talk further.

In this limited example, you will define three goals that are what GA calls “Destination Goals”, which are URLS:

  1. One for the success stories page (www.acme.com/success-stories).
  2. One when the Contact Us form is loaded (www.acme.com/contact-us)
  3. One for after the Contact Us form is submitted (www.acme.com/thank-you-for-contacting-us)

Why is the loading of the form one goal and the loading of the Thank You for Contacting Us page another goal?

Because not everyone who loads the form actually submits it and you need to know your ratio.

For more on that, read the next post on measuring conversion ratios, which is continuation of this same topic.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Successful Inbound Marketing Requires Activity, Consistency, Dedicatio... What Inbound Marketers Don't Want To Hear Jeff Bullas published a rather insightful blog post titled "What Most Bloggers Don't Want To Hear", that de...
When can you expect seeing your first SEO results and steady organic t... It depends. On various things, but mostly:How specialized is your niche (and hence your content)? How competitive is your niche? How much com...
How Content Marketing Digital Disruption is Affecting Search Resultss A leading content marketing website recently published an article titled "Digital Disruption is Affecting Search Marketing: Are You Ready?".The ar...
Fill Your Sales Funnel with Local SEO Marketing, Part 3 A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competi...
How to be be successful with data driven marketing strategy Data driven marketing strategy is one strategy that provides value to small businesses by increasing customer’s engagement.From lead generation to...

Leave A Response

* Denotes Required Field

CommentLuv badge