You CAN ask too much in a CTA

Internet Marketing Strategy Preparation | Can Your CTAs Ask Too Much?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

This post discusses the importance of asking (within your CTA – Call to Action) your website visitors to do something they are willing to do and the importance of avoiding asking too much.

Zippe.biz helps you generate quality leads for your business through your website.

If you think in terms of your own life, when people ask large favors of you, complying requires more a commitment as it’s a large favor.

It turns out we also do this when making decisions relating to buying.

When you’re on a website and they suggest you buy their $200 package, you may not be ready. You may need some questions answered before you plunk down $200.

On the other hand, if they suggest you review their FAQ page where they provide answers to common questions, you’re more likely to comply.

Then once you’ve reviewed the FAQ and most if not all of your questions have been answers, you may then be willing to plunk down $200.

There is an interesting video on the ScienceDump YouTube channel in which this phenomenon was tested in a structured environment.

The objective of the study was to get people to agree to having a huge signed that says “Drive Carefully” installed in the front yards.

Watch the 59 second video below to see how what they learned can help you design your conversion strategy.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Optimizing your websites key areas to enlarge effective link building When taking your small business online, optimizing your businesses website for search is fundamental. Organic search results are the best place to pro...
How to plan for a high converting landing page on your site Landing pages are the pages that your visitors land on after clicking on a link. The concept is that simple.A landing page is specifically designe...
How to drive sales to your business- Mobile marketing Do you want to influence your customers? Do you want to drive sales to your small business?For small business to connect widely, they must rely o...
Local SEO Marketing | Know the Website Changes They Make If a local SEO marketing vendor you're working with is not willing to share with you the changes they're making to your website, do not work with them...
Quality Posts plus Calls to Action Generate Business Leads Generating leads for your business through your website requires the following (at a minimum):Traffic Quality Posts Effective Calls to ActionTh...

Leave A Response

* Denotes Required Field

CommentLuv badge