Your Branding Statement

Internet Marketing Strategy Preparation | Your Branding Statement

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence.

This post talks about your branding statement. What it is, why you need it, and what you do with it.

Zippe.biz helps you generate quality leads for your business through your website.

First, let me talk about what your branding statement is NOT. It is NOT part of your search strategy.

However it IS part of your marketing strategy.

I personally dislike it when I discover that a non commercial website is really trying to sell me something. I just wish they had been honest and upfront at the beginning.

Your branding statement identifies:

  • Your website is a commercial website. You are in fact interested in selling something.
  • Who you are.
  • What problem you solve.
  • Implies how you solve it.

That’s it. You want to do this in a single sentence of 20 words or less, and use a font and offset that identify the branding statement as being separate from the body of the post.

Our branding statement is:

Zippe.biz helps you generate quality leads for your business through your website.

  • Clearly we’re interested in selling services.
  • We are zippe.biz.
  • We generate leads.
  • We do it through your website.

Within Inbound Marketing, the branding statement does not need to be one of those compelling statements that causes people who ask “Really? How?”, but rather needs to give a general idea of who, what, and how.

When Inbound Marketing is done effectively you will have no shortage of website visitors and leads. A “better” branding statement may increase your conversion rate, but worry about that after your website attracts 50,000 plus monthly visitors.

For now, just be hones about who you are, what you do, and what you want. This way, when your website visitors see the Call to Action, they expect it. Those who aren’t interested do not click it, and those who are do.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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