Since some WordPress plugins help with SEO, you should install them. The question is which ones do you need and why?

Internet Marketing Strategy | Plugins that Benefit Your SEO Efforts

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. To access the lead post please click the link in the prior sentences.

Not only is it IMPERATIVE that your Inbound Marketing website be based on WordPress, you also need to install the right set of WordPress plugins.

Zippe.biz helps you generate quality leads for your business through your website.

Although there is not universal agreement on what plugins make sense, in the next several posts I will share the ones I use and explain why.

What is a WordPress plugin

WordPress is an excellent web server framework, which means it provides the main structure around which you build your website. WordPress is designed to be very modular and it accommodates or requires the use of what are called plugins to provide specific functionality. WordPress also takes care of most of the mechanical aspects of SEO, which means you don’t have to know the technical details.

As I briefly describe the plugins I use, you’ll get a better understanding of what plugins are and what types of functionality they provide.

I group plugins into three groupings: SEO, Conversion, and Admin

SEO

404 Redirection

Reduces (actually eliminates) your site returning 404 errors.

AtContent

I’ll expand on this more in the post about it. In the spirit of full disclosure, I am a member of their Board of Advisers.

Broken Link Checker

Allows you to easily know when your site contains broken links, so you can fix them.

Duplicate Post

Allows you to easily duplicate a post, so you can start the new post with some of the content from the old.

Google XML Sitemaps v3 for qTranslate

Creates and updates the sitemap.xml file for your website.

Once you create the Sitemap, you then need to submit it to Google via Google Webmasters Tools.

nRelate Related Content

Presents on the screen some number (1 to 5) related posts your website visitor may be interested in.

WordPress SEO

Makes it easy for you to specify the SEO Title Tag and SEO Meta Description for every post.

Conversion

cforms

In order for your website visitors to fill out your Contact Us form, you need to have one.

MaxButtons

Creates visually obvious and hard to miss buttons that load a specific URL (your Contact Us page) when selected.

Open external links in new window

Don’t EVER direct one of your visitors off your site.

Admin

Akismet

Blocks spam comments (and works really well).

BackWPuP

Allows you to backup your WordPress website to your Dropbox FOR FREE!!!!

Captcha

I use this to prevent dictionary attacks on my websites.

Smart Google Analytics Code

Makes it easy to both ensure every page load updates Google Analytics and to verify your site to Google Webmasters Tools.

Wordfence Security

Never leave home without it! Too much to say to summarize here.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

The importance of content and a compelling offer on landing pages Landing pages are critical for turning website visitors into leads, but just having a landing page is not necessarily enough. Landing pages must be we...
Internet Marketing Strategy Preparation | Who is Your Audience? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series on the preparation tasks...
Google Replaces Keyword Phrases with Semantic Search: Use it to Increa... The Switch to Semantic Search Up until whichever Google update includes semantic search (and I know by rudimentary testing it's not yet fully impleme...
Link strategy- how to increase your small business SEO visibility Inbound links are one of the most influential strengths in search engine optimization. Link building is one inbound marketing strategy that needs comm...
Small business marketing strategy – A clear channel to your succ... Successful small business marketing strategies begins with defining your goals and objectives. As a small business owner, you need to figure out whcih...

Leave A Response

* Denotes Required Field