To effectivly make adjustments to your website to increase traffic and conversions, you must continuously monitor and measure.

Internet Marketing Strategy | Monitoring, Measuring, and Adjusting

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence.

If you’ve heard it once you’ve heard it a thousand times. You can’t manage what you don’t measure.

In order to know what changes to make to your website, you need details about how your website is being accessed. In order to adjust, you must continuously monitor and measure your website activity.

Zippe.biz helps you generate quality leads for your business through your website.

The good news is, there are some excellent free analytics tools that should carry you until your website is attracting in excess of 50,000 monthly visitors from organic traffic. Specifically Google Webmasters Tools and Google Analytics.

Monitoring

Google Webmasters Tools provides you a Google eye view of your website and is very useful for seeing issues and errors that Google is seeing that will negatively affect your sites ranking.

Measuring

Google Analytics allows you to learn a wealth of detail about what’s happening on your site:

Adjustments

This one is self explanatory. What changes and adjustment make the most sense? That depends on what you learn from the analytics.

What matters most?

Of all the things you can know via Google Analytics, what matters most? In my opinion, that which is most actionable is:

  • Where are visitors coming from?
    • Traffic sources
    • Geographic locations
  • What are visitors reading?
  • What converts best?

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

New SEO vs Old SEO: How You Grow Traffic Now vs What Once Worked to At... Old SEO Old SEO is not very old. Four years ago these tactics were very successful. Today they hinder.Old SEO focused 0n:Keyword analysis an...
How does Google know that you are using negative SEO? The phrase negative SEO seems to have two fairly distinct meanings, and to ensure I properly answer this question I'll address both. Negative SEO is ...
Link Building to Grow Traffic and Increase Leads is Still Important Google Clamps Down on Link Building? I love a good inflammatory phrase such as..... As Google clamps down on link building techniques..... What Goo...
What is the Critical Content Marketing Skill People Don’t Talk A... The "How to" advice leaves this one out It's not how to build great blog post titles.It's not how to write great compelling content.Those are...
Small Business Marketing Strategy Question: Who Do You Sell To? Who Do You Sell To? Be Specific This is the same question as "Who is your ideal customer?", but reworded for a slightly different perspective. Ideal ...

Leave A Response

* Denotes Required Field